I disagree with this. As Al said, the site has been around too long to change the name now. Logo, links, everything that has been set up under the eBid name. What a lot of work for a change and I doubt whether changing the name would make one bit of positive difference.
I found ebid by searching for alternative auction sites. Even though the BIN option seems to be what many buyers prefer now, I still think of online selling sites as auction sites. A person finds it easily via a web search. Plus, I don't believe that .net or .com matters one bit either. I wouldn't type out the URL. I would just search for eBid.
To me, this idea makes no sense and I think that time and money could be better spent elsewhere.