Just watched 'Get your House in Order' Series 1, episode 2, on 4OD from the 29th March. When they were talking about ways to sell your possessions the eBid logo and the front page of eBid were shown twice during the programme (and it was shown before the logo from the other side ! )
http://www.channel4.com/programmes/g...e-in-order/4od
First brief glimpse of the ebid name at 24 minutes in, the eBid front page showed at around 34 minutes into the show.