Gazza, more clarification re Brands & Google Shopping please.

[TiasTreasures]

So what would happen if I took all my books with an ISBN out of my book store and just left them on the site while applying for an exemption for the older pre 1970 ones left in the store? Would the ISBN ones still be fed to Google if they weren't in my store any more ?

I'm waiting for an answer to this one for sure. I forgot that I can take items out of our stores but leave them running on eBid.

[RatDog]

I'm waiting for an answer to this one for sure. I forgot that I can take items out of our stores but leave them running on eBid.

Ditto .

[gazza]

I'm waiting for an answer to this one for sure. I forgot that I can take items out of our stores but leave them running on eBid.

If a book has an ISBN it will always be posted to GS no matter what.

[redkiteshoard]

Gazza,
Am I correct in thinking that if an item has the word "collectable" or "vintage" in its listing tittle the item is allowed to be loaded into GS without further identification numbering etc?

[StuartMacfarlane]

Here's the official lowdown from Google on combinations they are expecting to see:

http://www.google.com/support/mercha...?answer=160161

If you goto the bit "Required Product Categories" you will see it tells you exactly what you MUST use for things like Books, Music, Clothing etc

It looks like for Media (i.e. Music, Films, Video games) they want to see at least a UPC, EAN or JAN.

[StuartMacfarlane]

Gazza,
Am I correct in thinking that if an item has the word "collectable" or "vintage" in its listing tittle the item is allowed to be loaded into GS without further identification numbering etc?

From Google: Custom-made goods = No identifiers are required at the moment.
From Me: Yes that is correct

[PetBazaar]

Hi Gazza,

Can you provide a bit of guidance as to what is regarded and acceptable to Google as a brand? For example, in the pet world as far as the general public are concerned brand is frequently interchangable with manufacturer/supplier. So for example you would buy a Rosewood, or ANCOL, or Armitage dog lead. But as far as the manufacturer/supplier is concerned (taking Rosewood as an example), the brand is actually Wag n Walk, or Soft Protection or Flexi.

What exactly are Google after in this field? Given the hopeless mess that Amazon brands regularly turn out to be (at least for pet items) it's probably important to get this field right.

Any info would be handy.

[StuartMacfarlane]

Hi Gazza,

Can you provide a bit of guidance as to what is regarded and acceptable to Google as a brand? For example, in the pet world as far as the general public are concerned brand is frequently interchangable with manufacturer. So for example you would buy a Rosewood, or ANCOL, or Armitage dog lead. But as far as the manufacturer is concerned (taking Rosewood as an example), the brand is actually Wag n Walk, or Soft Protection or Flexi.

What exactly are Google after in this field? Given the hopeless mess that Amazon brands regularly turn out to be (at least for pet items) it's probably important to get this field right.

Any info would be handy.

Hi PetBazaar,

This is what Googles official stance is regarding your type of product:

At least two of the following three identifiers:

* UPCEAN or JAN
* Brand
* MPN

As far as Brand goes Google only uses it to furfil users searchs. What they 100% have to have for your type of product is a Barcode (UPC,EAN or JAN) OR a Manufacturers code (MPN).

I would personally in your posistion list the brand as what its commonly known by your customers as.

[gazza]

Brand will always be the manufacturer.

Apple
Levis
Fisher Price
Ford
Callaway
etc

Media (cd/dvd/video games) won't have a brand, it can be left out.

We will be making some changes to the listing form like hiding the brand box for media items. Also adding a warning for media items being listed that haven't had a barcode entered.

Gazza

[gazza]

Here are the exemption instructions we will be posting later today if anyone wants to apply now. This is for eBid Stores. Don't forget if your item is listed in an eBid Store then exemption will be required for the Store. If your item is not listed in a Store then exemption will be required for your username (available later today)

1. Locate the GSIN number located on your "My eBid" > "My eBid Stores" page. It is in small grey text just below the "Summary" section.
2. Visit http://www.google.com/support/mercha...e_id_exemption

3. Enter your name.
4. Enter google.exemption@ebid.net as the login email address
5. You your GSIN number into the Account ID box. URL box can be ignored.
6. Enter some information as to why the items in your eBid Store do not or cannot have barcodes. Are they vintage, collectables, home made? Give an example link to some products in your Store.