Everyone knows that Advertising works.
But what do we mean by advertising ?
Google Ads
Facebook Ads ?
Ads on Buses or trains ?
Bumper Stickers ?
Newspaper Ads ?
TV Ads ?
I assume that most people think tv advertsing would be the best.
Advertising is very expensive.
I have challenged people to come up with a budget many times - no one has.
Not only that but the advertising would have to be in the UK and the USA.
And more importantly is Advertising "cost effective ?"
None of us know if thew owners of ebid want to expand
They may be happy with the current membership and sales
They may not want millions of users (and hassles)
W do not know how much spare cash they have for an advertising campaign.
It is a private company so none of us know their income or balance sheet.
I am with Bykimbo.
Before ebid made a major push for new members a few things need tidying up.
We all know that ebid is very well set up and its layout and general feel is great.
Eg compared to say ecrater and bonanza which are both "shop based"
Ebid is browser / listings based so its the most ebay - like site without the drama of ebay.
Here are my major item that need fixing.
Membership and registration
You can join ecrater and bonazna for virtually nothing.
To join ebid is it 75 pounds, or 75 dollars or is it 49 pounds or 49 dollars ?
That is a lot of omney fro someone who sjust wants to sell a few books or tea cosies.
It is a fair commitment for a large sellers who wants to test the system.
You "can join" ebid for virtually nothing but are then forced into RUS listings which as we all know are not the best for most users.
New members find the free listings for life message incorrect and confusing as they really have to pay the 2% fvf
Dump and Run
There are also too many dump and run sellers which give new buyers a bad experience
So we really need some system of stopping this
Either a required sign in every month or
Run and Till sold need to be re-listed say every 3 months
Variety
There is no where near enough variety on here
There are far too many empty categories
We need to find out what are the major items that sell on ebay and see how many sellers and listings of those we have.
Eg Lego toys
A year ago there were 400,000 listings of lego on ebay and about 250 on ebid.
I could go on, but i'll leave it for now.