Would you recommend Twitter to other charities? Any useful tips?
Oh yes, absolutely. The only tip that really matters to my mind is to be authentic. Have a name, a personality, and a sense of humour.
Guide the conversation so that you have a comfortable, productive balance of professional posts (links, campaign info etc) and personal moments.
People don’t follow a mailshot, but they do follow a person who also happens to tell them about some important work that’s of interest to them.
You’re in someone’s virtual living room online and you have to treat that as their personal space.