Gucci, Cartier,Vera Wang,Dolce and Gabbana

[hanoki]

Cotnareanu, who changed his name to Philip Cortney, secured bank financing to keep Coty going and, in one of his first decisions, raised prices for the entire line. In spite of a long-range program to double the company's retail business, he cut off drugstores carrying Coty products if they would not agree to provide display space of at least 16 feet in length for exclusive stocking of these goods. Production lines were automated, packaging restyled, and new lines of goods added periodically, including, in 1955, a new toilet-goods line for men named 'Preferred Stock.' Research laboratories were established in Morris Plains, New Jersey, and overseas.
In 1946, Coty's first postwar year, sales nearly doubled from the 1941 total, to $19.1 million, and net profit reached $1.24 million. The company lost money in 1947, however, and although it returned to profitability, sales stagnated. Fiscal 1955 (the year ended June 30, 1955) was Coty's best postwar year, with net income of $1.61 million on sales of $22.76 million. The firm lost money in fiscal 1957 and 1958, with management blaming the results on the high cost of advertising, which rose from seven to 16 percent of sales in this period. Moreover, firms like Revlon, Inc., which reaped huge publicity from its sponsorship of television's The $64,000 Question, seemed to be getting better results for the money. In fiscal 1962, Coty had net income of only $386,985 on sales of $25.46 million. Coty International had a profit of $319,331 on sales of $7.38 million.
Pfizer Subsidiary: 1963--92
Coty and Coty International were sold in 1963 to Chas. Pfizer & Co. for about $26 million and became divisions in the pharmaceuticals company's consumer products group. In 1965 Coty introduced Imprevu, its first new perfume in 25 years. This became the leading Coty fragrance by the end of 1968. Introduced in 1967, Coty Originals offered a comprehensive collection of newly designed makeup products at popular prices. Coty then added a high-priced, prestigious Dina Merrill line. In 1969 the division introduced the Bacchus line, a full collection of men's grooming aids, including aftershave lotion and cologne.
Coty and Coty International were united in 1973. Among the new products introduced in the early 1970s were the Styx, Sweet Earth, and Wild Musk fragrances and the Equatone beauty-treatment line. The production facility was moved from New York City to Sanford, North Carolina, at this time. Coty products were being marketed to franchised accounts, including distributors, independent drugstores, mass merchandisers, and department stores. Results were not meeting expectations, however, for the subsidiary was reported to be on the block in 1974 for possibly as little as $20 million--less than Pfizer had paid a decade earlier.
The battle for display space remained intense, but in 1984 Coty won a promotional award for its point-of-purchase Image Awareness campaign in 11,000 drug and mass-merchandise stores. Departing from tradition, the campaign included posters, buttons, and aprons involving a whole store as well as a selection of traditional point-of-purchase materials, such as booklets, fragrance testers, and test cards within the cosmetics department. In 1985 Coty followed up with a similar Ingenious Solutions campaign. A specially designed consumer 'colorkit' was provided for each of four fragrances--Nuance, Emeraude, Wild Musk, and Sophia. Each was graphically associated with an exotic locale.
Stetson, a highly successful men's scent, was introduced in 1981, and Lady Stetson was added in 1986.With more than $100 million a year in women's fragrance sales, Coty, in 1988, ranked second only to Revlon in this $3-billion-plus category. Besides the preceding, Coty's brands included L'Aimant, Lady Stetson, and Sand & Sable. Its cosmetics and treatment products included Air Spun face powder, Coty '24,' Overnight Success, and Sheer To Stay lipsticks, Sweet Earth face-care-treatment products, and Thick `N Healthy mascara. The men's fragrance line included Stetson, Iron, and Musk for Men. Coty ranked first in mass-market men's fragrance sales in 1991, with a 22.6 percent share, and first in women's, with 16.4 percent.
Benckiser's Coty: 1992--99
Coty was purchased in 1992 by Benckiser Consumer Products, the U.S. arm of a family-owned German household-products giant named Joh. A. Benckiser GmbH. That fall Coty introduced Gravity, a new upscale men's fragrance, and Truly Lace, a new bath-and-body-fragrance collection. Vanilla Fields, a women's fragrance that proved hugely successful, was introduced soon after. In 1993 Benckiser merged into Coty its Quintessence Inc. unit, which it had acquired the previous year. Founded in Chicago by Bernard Mitchell in 1968 as Jovan, Inc., this company had struck it big in 1972 with Jovan Musk Oil. The company was sold to the Beecham Group in 1979 and, in 1988, to its managers in a leveraged buyout, when it became Quintessence.
Coty, Inc. grew into a $1.5-billion-a-year company in 1996, when Benckiser made its Lancaster Group a Coty division. (The existing Coty, renamed Coty Beauty, became the other division.) Lancaster, founded in Monaco in 1946 and acquired from SmithKline Beecham plc in 1990, consisted of the cosmetics brand of that name and an Isabella Rossellini line, and a number of designer and prestige fragrances, including Davidoff, Jil Sander, and VivienneWestwood.
The consolidated Coty was now the global leader in mass-market fragrance sales.
Lancaster also introduced to Europe, in 1996, the leading Chinese cosmetics brand, named Yue-Sai for its developer, Yue-Sai Kan. In addition, it acquired a hip London-based cosmetics line, Rimmel. Coty Beauty's own line of color cosmetics was Margaret Astor.
The hot new introductions of 1997 were The Healing Garden, a line of four herbal-based 'aromatherapy' fragrances that quickly developed into a collection of 34 stockkeeping units, and its first fragrance bath-and-body line, Calgon Body Mists. Like the company's traditional fragrance brands, these products were merchandised as mini-departments within a store. Calgon quickly moved into first place and Healing Garden third among mass-market women's fragrances in the United States.
In 1998 Coty added a five-item Minitherapy for Feet line as an extension of the aromatherapy concept, and Isabella Rossellini launched a new cosmetics collection called Manifesto. During the year 45 percent of the company's sales were in mass fragrances, 24 percent in mass cosmetics, and 31 percent in prestige-market beauty products. Fifty-five percent of sales volume came from Western Europe and 30 percent from North America. Lancaster represented 75 percent of the company's European sales. In North America, Calgon, Healing Garden, and Vanilla Fields ranked second, third, and fourth, respectively, among women's fragrances. Stetson, Aspen, and Preferred Stock ranked first, fourth, and fifth among men's fragrances.
In 1999 Coty introduced Adidas Moves, a men's fragrance, to the United States and was planning to add its line of soaps as well. It also introduced Jovan Body Splash and a Dulce Vanilla fragrance, and it brought the Rimmel makeup line to the United States. The Lancaster Group's U.S. division introduced an Aromatopia line of 37 bath and body products in collaboration with May Department Stores Co., which took a one-year exclusive on the collection, to be sold in all 410 of its stores. For 2000, Coty was planning to introduce a new mass-market perfume, Esprit, in 44 countries under a licensing agreement with apparel marketer Esprit de Corp. Also planned for 2000 were line extensions of Aspen and Adidas. In all, Coty was marketing 44 scents.

[hanoki]

Today's selection is from the perfume house of Roger & Gallet

For the Ladies

Extra Vielle Perfume by Roger & Gallet, Roger et Gallet is an esteemed perfume and soap company founded in Paris in 1862. Eaux Vielles is from their classic collection and is a true cologne in the European manner, meant to be worn by both men and women. This classic composition is from the original formulation of bergamot, orange, neroli, petit grain and herbal notes of rosemary, myrthe and thyme.

For the Gents

Open Cologne by Roger & Gallet, Launched by the design house of Roger & Gallet in 1985, Open is classified as a sharp, spicy, lavender, amber fragrance. This masculine scent possesses a blend of spicy woods with citrus notes. It is recommended for daytime wear.

History

A fabulous panorama which starts in 1695, with the creation of Aqua Mirabilis (Eau Admirable). It continues through the Napoleonic epic, the Bell Epoque, the twenties and the New Look era, and crosses the year 2000 with the same freshness.

The great adventure of Roger & Gallet started in 1695. Jean-Paul Feminis, who came from Italy and settled in Cologne, claimed to have been given the secret of a unique formula for water with amazing healing properties known as Aqua Mirabilis (Eau Admirable).

It was patented by the Cologne faculty of medicine in 1727 and named Eau de Cologne.

In 1806, Jean-Marie Farina, the heir to the formula for Eau de Cologne, opened a perfumery business in rue Saint-Honore, Paris. He supplied the great courts of Europe. Napoleon was a wholehearted user and had a boot flask specially made for him to carry in his boot - the flask was called the "Rouleau de l'Empereur".

Roger & Gallet's Extra-Vieille Eau de Cologne is still made according to Jean-Marie Farina's original formula of natural citrus-fruit essences and aromatic plants.

In 1862 the heirs to Maison Farina, Armand Roger and Charles Gallet, formed a partnership which sealed the company's future.

Research and creativity were their keywords. They were to modernize the perfumery universe with shapes and volumes, with olfactive innovations and creation of perfumes.

Forerunners in modern cosmetics, they invented the first beauty care and make-up products (face powder and lipsticks) and they gave a new meaning to the art of toiletry. In 1879, they created the first round soap, which was violet-scented, and wrapped in the famous pleated paper and ring.

[hanoki]

From the design house of Animale Parfums todays selected fragerances are sure to please.

For the Ladies

Animale Perfume by Animale, Launched by the design house of Animale Parfums in 1987, Animale is classified as a luxurious, woody, mossy fragrance. This feminine scent possesses a blend of pineapple, currant and orange flower. Rose, violet and other exotic flowers. It is recommended for romantic wear.

For the Gents

Animale Animale Cologne by Animale, Launched by the design house of Animale Parfums in 1993, Animale Animale is classified as a refreshing, oriental, woody fragrance. This masculine scent possesses a blend of fruity heartiness of lemon, lime, pineapple and tangerine combined with jasmine, rose, nutmeg and cocoa as well as hints of woods, musk and vanilla. It is recommended for office wear.

History

Experience of over 30 years in the fashion world has resulted in Animale becoming a world-wide operating clothing company. Professional management, paired with outstanding customer support, has propelled Animale to the forefront of successful fashion companies. With everything from design to manufacture being closely supervised in one building plus cost effective production facilities in Asia and a global distribution network, paired with the uncompromising support of customers, Animale is set on a growth-path which is unrivalled in this industry.

Animale is proud to be a truly international company and this is reflected in their management team, comprising seasoned professionals from many nations, including France, Italy, Brazil, Germany, China, the Philippines and Indonesia.

From their headquarters in Bali, they oversee the production facilities, handle worldwide distribution system and give support to customers all around the world.

At the Bali plant, they employ around 2,300 people, making Animale one of the largest employers in Bali. Working conditions and facilities provided for the workforce have set a standard that few others can match. They have spacious and well-lit production areas, their own doctor, a fleet of vehicles to transport the workers and even their own sewing academy where staff are trained.

Similar conditions apply to their second plant in China, which employs 1,300 workers. Animale always treats its workforce with respect and provides a livelihood to many families. They also enforce a very strict ‘no child labour’ policy.

In Bali they produce garments made from woven fabrics and the plant in Dongguan – Guandong province in China, produces their knitted clothing.

Animale’s garment plants in Bali and in China are equipped with modern and efficient facilities which ensure fast production and arrangements with international cargo forwarders ensure that deliveries to retailers and franchisees are always on time. In the Bali plant alone, they produce over 5 Million items of clothing each year.

The Bali factory is very close to the Bali International Airport, which simplifies delivery and the Dongguan factory is close to Hong Kong, from where garments are directly shipped to distributors worldwide.

Modern equipment, such as computer controlled Lectra cutting machines, Juki sewing machines and sensitive needle-detectors, allow them to produce merchandise to the highest international standards. Animale’s huge warehouses provide space for many kilometres of fabrics which can be dispatched as quickly as demand may require and, very importantly, to hold stock for customers who may have limited storage facilities.

[hanoki]

Todays fragerances are from the design house of Iceberg.

For the Ladies

Iceberg Effusion Perfume by Iceberg, Iceberg effusion for women by iceberg was introduced in 2001. A feminine refreshing floral aroma, that is crisp. Iceberg effusion is perfect for a daytime aroma.

For the Gents

Iceberg Effusion Cologne by Iceberg, Iceberg effusion by iceberg was launched in 2001. This adventurious aroma from men is a sharp oriental, woody aroma. An exotically crisp, refreshing aroma. Iceberg effusion is recommended for casual wear.

History

Fashion hailed novelty and immediately yielded to it when Giulana Marchini launched the project ICEBERG, the first range ever to propose the idea of fashionable sportswear. This knitwear project broke away from the patterns of the time. They started with men’s wear. Knitwear revealed its many facets, it could even become a coat, with unusual colors, new manufacturing techniques, new material and Andy Warhol’s Pop Art on knitted garments. Communication too turned over a new leaf – Oliviero Tascani’s ICEBERG campaigns “The Contemporaries” were the first in the fashion world to make use of testimonials.

Ettore Sottsass and Oliviero Toscani were the models for ICEBERG’s Autumn/Winter 1982-83 campaign called “The Contemporaries”. Andy Warhol, the symbol of Pop Art par excellence, was the testimonial of ICEBERG’s Spring/Summer 1983 campaign.

New York – ICEBERG opened a new showroom in 1991. The new Leatherwear line was conceived in 1992, entirely self-produced and the first of a wide range of accessories signed ICEBERG.

In 2000, Paolo Gerani was appointed creative director of ICEBERG. ICE JEANS ICEBERG stepped into the picture to the rhythm of music – the singer Irene Grandi and the band Lunapop incarnated the label’s pop spirit. In New York, ICEBERG”s showroom moved to the elegant and prestigious Townhouse in 64th Avenue in 2001.

[hanoki]

Todays selected fragerances are from the design house of Adidas

For the Ladies

Adidas Floral Dream Perfume by Adidas, Launched in 2005 and created by Jean Pierre Bethouart. This fragrance has top notes of bergamot and gillyflower; a heart of rose and lily with a base of tonka bean and vanilla.

For the Gents

Adidas Originals Cologne by Adidas, Adidas launched this scent in 2005 in the UK and 2006 in the US. This masculine scent has a classic base of wood with subtle hints of vetiver and vanilla. The top notes are nutmeg, fenne and coriander then blends into mint, citrus, licorice. Sexy, enticing and yet still masculine.

History

In 1925, in a small German village, the world got it's first taste of Adidas. It was there, in a village by the name of Herzogenaurach, located 12 miles to the north and the west of Nuremberg, that those simple three stripes were brought to life by adidas' founder, Adolf "Adi" Dassler. Adi created adidas after realizing the need for performance athletic shoes. Adidas began small, producing soccer and running shoes, which ironically enough are still the main products that adidas is known for. Adidas has continued to gain momentum through the years. Many attribute this to adidas' quality, styling and reputation. Adidas is currently the largest supplier of athletic shoes in Europe. Adidas ranks second worldwide, with their products selling in almost 200 countries. In 1994 alone, adidas sales totaled 3 billion dollars. In late 1995, adidas went public with its stock. It was a tremendous success and continues to trade internationally. Adidas posted an amazing 40% increase in net sales in the first half of 1997. The Dassler family has a rich heritage in shoes. Adi's brother, Rudolf went on to create the puma brand in 1948 after a dispute with Adi. And, another Adi Dassler, who just happens to be the grandson of the founder of adidas, has launched his own shoe company, A. D. One. which specializes in adventure and sub-urban footware.

[hanoki]

The design house of Escada has produced many fragerances the two selected today are very pleasing and available at Hanokis Place.

For the Ladies

Escada Magnetism Perfume by Escada, Introduced in 2003, Escada Magnetism by the design house of Escada is a sharp oriental floral aroma for women. A beautiful blend of greens with fresh fruits and leaves, and a hint of musk, and patchouli. Escada magnetism is recommended for casual wear.

For the Gentlemen

Escada Cologne by Escada, Launched by the design house of Escada in 1993. Escada is the result of the following top fragrance notes: coconut, peach and orange. The middle notes are: sandalwood, musk and orris and the base of the fragrance is: basil, lavender and cedar. Escada is recommended for romantic use.

History

The founder of ESCADA, a beautiful Swedish woman named Margaretha, was a top model for the firm Jacques Fath. She not only modeled the new collections, she took the time to think and learn about the fashion world.

Wolfgang Ley was a young, dynamic, ambitious entrepreneur who loved to improvise.

When their paths crossed 23 years ago, they fell in love and became an unbeatable team.

Dividing up the work was easy, Margaretha Ley was in charge of the creative part while Wolfgang took care of “rest” – finances, sales, marketing and production.

The company soon became a major success. What were the reasons? How did ESCADA differ from its competitors? This can be explained in four words: color, elegance, quality and fit.

ESCADA shares were first listed on the stock exchange in 1986.

An era came to an end with the death of Margaretha Ley. Turbulent times followed. After the crisis was resolved, ESCADA became successful once again and evolved from a fashion label to a luxury goods brand.

Incidentally, people often wonder whether there is some unexplained abbreviation behind the name ESCADA. The truth is more interesting: ESCADA was the name of an Irish thoroughbred.

[thegrafters]

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[hanoki]

Todays selections are from the design house of Antonio Puig the ladies selection comes in a huge 25.5 oz bottle and the gents is a 3.4 oz size available at Hanoki's Place along with over 600 other perfumes and colognes.

For the Ladies

Agua Lavanda Perfume by Antonio Puig, Created by Puig, this Spanish favorite is a pure refreshing delight, it provides freshness and relaxation conveyed with a back to nature scent. Bergamot, Lavender, Moss, Petitgrain, Rosemary, Musk, Clary Sage, Tonka Bean, Cedarwood, Geranium . Recomended for evening wear

For the Gents

Agua Brava Cologne by Antonio Puig, Created by the design house of Antonio Puig in 1968, Agua Brava is classified as a refined, woody, mossy fragrance. This masculine scent possesses a blend of blend of herbs, citrus and greenery. Energetic and warm.

History

Originally named for it’s founder, Antonio Puig (born 1889), a native of Barcelona, Spain and son of a businessman. After travels in France and England as a young man, he returned to Spain and become a distributor for foreign cosmetics and perfumes. Antonio Puig, S.A. was established in 1914 and began importing various French fragrances. In 1922, Puig began making his own cosmetics and that year, launched the Milday lipstick brand, Spain’s first such lipstick.
Puig expanded into Europe and North America in the 1980s and 1990s and has continued to grow quickly through various acquisitions. Puig owns two of its former major Spanish competitors, Myrurgia and Perfumeria Gal. The company is still owned by members of the founding Puig family, though in this decade, the company’s CEO position passed for the first time to a non-family member.
Puig Beauty and Fashion Group S.L. run ten manufacturing centers, including locations in Spain, France, and Mexico. It also operates three fashion design centers, with locations in Spain, France, and the United States. The company distributes its lines to more than 150 countries worldwide with nearly 70 percent of the company’s sales coming from Europe and another 20 percent originating in the United States.
In 1939, the company launched Lavanda Puig, an eau de cologne that became one of its best-selling brands. It was a local product designed for the domestic market, and it became a household name in Spain. By the mid-1950s, Antonio Puig had been joined in the business by his four sons, Antonio, Mariano, Jose Maria, and Enrique. In 1968, the scent Agua Brava was released which was followed in 1969 by Azur de Puig. Both of these fragrances remained best-sellers for the company for decades.
In 1981, they launched one of its most successful products, a scent called Quorum. Quorum was a hot seller in the 1980s and was eventually one of the best-selling fragrances in England. Also in the 1980’s, Puig began a relationship with the Venezuelan designer Carolina Herrerra. The company produced a copy of what Herrerra herself wore, a fragrance she mixed on her own out of jasmine and tuberose oils. The scent debuted in 1988 in many top-line U.S. department stores and eventually was sold worldwide.

[hanoki]

For the Ladies

America Perfume by Perry Ellis, Launched by the design house of Perry Ellis in 1996, America is classified as a refreshing, flowery fragrance. This feminine scent possesses a blend of America's most famous flowers: lilac, magnolia, and daylilies. Accompanied by water notes of the fresh cool sea and the pure ocean air. It is recommended for daytime wear.

For the Gents

Perry Black Cologne by Perry Ellis, This incredible fragrance was created by Perry Ellis. Its amazing scent includes a mixture of ginger, bourbon pepper, tonka bean, Bulgarian leather, oak, white cardamom, benzoin, and vanilla.

History

Perry Ellis was born in Portsmouth, Virginia, USA on 3rd March 1940. He gained a B.A. in Business studies at the College of William and Mary and then took an M.A. course in retailing at New York University.

From 1963 to 1967, he worked as a buyer for the Miller Rhodes department store in Richmond, Virginia. In 1968, he joined John Meyer of Norwich, New York as design director. In 1974, he became Sportswear designer for the Vera companies. In 1975 he started designing under his own label Portfolio, and in 1978, Perry Ellis Sportswear Inc was launched.

In 1980 he formed his own company. His contemporary, classic menswear designs were already widely acclaimed in the USA, and he swiftly gained a reputation for crisply stylish women's coats, trouser and knitwear. Ellis's designs for women were spirited and graceful and he is considered the ideal American sportswear designer. Many of his clothes were cut on mannish lines but skillfully adapted for the female figure. He frequently used textured wools and tweeds. He used the textures of natural fibres, linen for a T-shirt and skirt, line trousers often matched with cotton sweaters or loose blouses. His slouchy looks of the 80's created the look of a picturesque hobo.

In 1985, Perry Ellis revived the lesser-priced Portfolio Line, and in addition, began to design an America line for Levi Strauss. Isaac Mizrahi was a designer in training with the house of Perry Ellis from 1982 to 1984.

Perry Ellis himself died on 30th May 1986 at the young age of 46. The Council of Fashion Designers of America, the CFDA, have instituted an award for New Talent in the Fashion Field and they have called it the Perry Ellis Award in memory of this great American designer.

In the year 2000/2002, the city of New York decided to honour American fashion designers by placing bronze plaques along the pavement of 7th Avenue, the great street of fashion in New York. This has been called the "FASHION WALK OF FAME." Perry Ellis was one of those honoured with a plaque.

From 1988 to 1993, the young designer Marc Jacobs designed for the house of Perry Ellis. The company has changed hands several times, first with Manhattan Industries, then Salant and now since 1999, the Miami-based concern Supreme International owns the Perry Ellis house. It still continues to be a design house at the forefront of fashion. The Fall 2002 show marked a return to the New York runway.

In April 2003, the Public Clothing Company, licensee of Perry Ellis Womenswear, announced that Patrick Robinson has been appointed Creative Director for Perry Ellis Womens Sportswear. Robinson, shown here on the right, was born in 1967 and studied at Parsons Fashion School in New York. He was earlier with Giorgio Armani Le Collezioni and Anne Klein. He also worked with Patrick Kelly in Paris in the 1980's. Robinson is well-known for his own signature sportswear collection launched in 1997. Now he will bring all his experience to bear, on making a success of Perry Ellis Sportswear.

[hanoki]

For the Ladies

Golden Delicious Perfume by Fred Hayman from the design house of Fred Hayman in 1999 this feminine scent posesses a blend of key lime, lemon and citrus. It is recommended for casual wear.

For the Gents

Touch Cologne by Fred Hayman, Launched by the design house of Fred Hayman in 1995, touch is classified as a refined, spicy, lavender, amber fragrance. This masculine scent possesses a blend of lavender and amber spices. It is recommended for evening wear.

History

Luxury retailer and father of Rodeo Drive, designer Fred Hayman was born in Switzerland in 1925. His family moved to the United States when he was a boy, and Hayman grew up in New York City. He started out in the hotel business working for the Hiltons in Beverly Hills, using his gift for designing elegant rooms and events to attract the affluent Hollywood crowd. His fascination with the graceful sophistication these people personified helped inspire him to open his luxury shop in Beverly Hills in 1962. Known for its impeccable high-class service, the Giorgio Beverly Hills (as it was called) was soon catering to clients like Frank Sinatra, Lucille Ball and Elizabeth Taylor. Fred even became the fashion coordinator for the Academy Awards in the late eighties, further establishing his place as a go to fashion expert. His shop encouraged the newly rich and famous to shop in their own neighborhood, rather than exclusively in New York or Paris, hence the reason why he is considered the father of Rodeo Drive and a symbol of the fashion center it is today.
Designer Perfume History

Fred launched his company’s first fragrance, a men’s line called Giorgio Beverly Hills, in 1984. The scent soon became a massive hit among the Hollywood elite and the greatest success story of the brand. He sold the rights to the fragrance and the Giorgio Beverly Hills name to Avon in 1987, when he moved and renamed his shop Fred Hayman. Since then, he has released several fragrance lines. 1988’s Hollywood for women celebrated the elegance of the fabulously wealthy culture Hayman admired. The next year’s Fred Hayman 237 for women, an exotic blend of gardenias, fruit, amber and sandalwood, paid tribute to his stylish address on Rodeo Drive. The early nineties saw the introduction of the Touch series. An aromatic woodsy scent called Touched with Love was launched in 1991, followed by the florals Touch for Women in 1993 and Touch for Men in 1995.
In 1998 he retired from retail, leasing his infamous address on Rodeo Drive to Louis Vuitton. His legacy and his fragrances live on however. In 1998 a men’s version of Hollywood was released, and in 2003 Fred Hayman 273 was reincarnated as 273 Indigo for Men and Women.