10 % discount on the purchase of 2 fragerances. Todays selected fragerances are from the design house of Nino Cerruti.
For the Ladies
1881 Perfume by Nino Cerruti, Launched by the design house of Nino Cerruti in 1995, Cerruti 1881 is classified as a sharp, flowery fragrance. This feminine scent possesses a blend of blooming fresh cut flowers and linen. It is recommended for casual wear.
For the Gents
1881 Cologne by Nino Cerruti, Launched by the design house of Nino Cerruti in 1955, Cerruti 1881 is classified as a refined, woody, mossy fragrance. This masculine scent possesses a blend of spicy florals. It is recommended for evening wear.
History and background of Nino Cerruti :At the age of 20, Nino Cerruti became the head of the family woolen business after his father's untimely death. Nino's grandfather had founded a textile mill in Biella, Italy in 1881. Drawing from his experience in producing excellent fabrics, Cerruti ventured into the production of clothing in the late 1950s. His first men's collection, Hitman, was shown in 1957 and was considered a revolution in men's wear at the time. Eventually, in 1967, the Cerruti menswear line was launched which was to be followed by a womenswear collection a year later.
The first 'Cerruti boutique opened in 1967 on Rue Royale in Paris, where Cerruti moved the company's headquarters in order to be closer to the international fashion capital. The fabric production under the name of Lanificio Fratelli Cerruti and the Hitman label remained in Italy. Cerruti, Lanificio Cerruti of Biella and Hitman, based out of Corsio, together formed Fratelli Cerruti, the Cerruti Brothers group.
Over the years, Cerruti offered womenswear and menswear, the Cerruti 1881 diffusion line, a luxury ready-to-wear collection named Cerruti Arte, Cerruti Jeans, the Cerruti Brothers business collection for men, Cerruti 1881 Shapes for the Asian market as well as fragrances and accessories. Later the clothing lines were regrouped under the 'Cerruti 1881' name as Grey (top range line), Cobalt (diffusion line) and Orange (sportswear line) labels. Cerruti has always been known for its classic wool suits, always trying to match the everyday challenges for its owner.
Nino Cerruti lives with his longtime female companion and has a son, Julian.
New Designers and Retirement
In 1964-1970 already, Georgio Armani - who was to found his own eponymous fashion empire in 1974 - had worked for Cerruti at Hitman. But Nino Cerruti had always been the chief designer.
In October 2000, in an effort to secure global expansion, Nino Cerruti sold 51% of his company to Fin.Part, an Italian industrial group, that would less than a year later buy the rest of the company and force Mr. Cerruti out after irreconcilable differences at age 71. "There was a perpetual conflict of interest", Cerruti said later. Hence, the Spring Summer 2002 collection marked the end of Cerruti being designed by Nino Cerruti.
By 2004, the company was in a deep crisis and restructuring plans proved unsuccessful. Fin.part declared bankruptcy in 2005. Consequently, Cerruti 1881 was put in pawn. In August 2006, after an unsuccessful takeover attempt by another Italian menswear manufacturer - Manifattura Paolini - in 2005, Cerruti finally was sold to US private equity firm MatlinPatterson. Nicolas Andreas Taralis, a former designer with Dior Homme who also owns his signature fashion label, was appointed creative director. Matlin Patterson intends to revitalize the Cerruti brand.
Mr. Cerruti himself has concentrated on the family-owned textile mill business in Biella since his departure. In 2004, Lanificio F.lli Cerruti bought the Italian furniture design company Baleri.