No, you’re not being cheeky! I want to keep it a level playing field so everyone has an equal chance at attracting potential new buyers, so the limit is one for each user ID.
Please refer to the terms and conditions (click on the link at the bottom of my sig for Ebid Unofficial Flyer), as you CAN swap your Store at any time for another one of your Stores (this helps keep the flyers fresh and gives you opportunity to showcase another Store).
Blessings
Sharon