When I search for books I put title and author in my search. I've noticed that quite a few sellers don't put the author in their item title. Some don't even have the books title! Makes me wonder if I'm missing finding books that I would buy.
I do now search using the include description, but it seems to me that we would do a bit better (as booksellers) with more info available to the search engines - especially as the site grows. What do you think?