Talk to me ..... Efficient Communication with Buyers

It has happened to us all …. You walk into a store, browse for a while, and find something you are interested in. You then try to catch the assistant’s eye – he/she is either discussing last night’s soaps with their colleague, or doggedly keeping their head down and avoiding eye-contact with you. Annoying isn’t it? What are you likely to do? Shout louder to get the attention of the salesperson, or walk next door and buy the item there?




But wait …. Is it possible that you too are inadvertently neglecting potential buyers? For example, are you responding to questions asked about your listings as quickly as possible, and are you contacting Buyers as soon as a purchase has been made? No response can be interpreted as 'do not disturb'.





A relatively new eBid Seller recently asked for help in reducing the number of NPBs (Non-Paying Bidders) he was encountering. On reviewing his account, we could see that, once a sale had been made, he made no attempt to contact the Buyer. The next step he took was to mark the buyer as non-paying. So they have lost a sale and possibly alienated a Buyer.

They were offering an ‘instant checkout’ payment method and, most likely, expected the Buyer to go ahead and make payment. But consider this … if the Seller had contacted the Buyer immediately after the sale to thank them for their purchase and send an invoice for the item – it is very likely the outcome would have been different - one happy Buyer who feels valued, and one happy Seller.

The moral of this tale? Be pro-active! Keep in touch with your Buyers and potential Buyers – after all, nobody wants to be ignored by the ‘shopkeeper’.

If you have ideas on how you think the 'eBid experience' can be improved upon, let us know via the Forum > Website Suggestions.

http://forums.ebid.net/forumdisplay....te-Suggestions