Tips and best practices for using Twitter to promote your listings on eBid

Tips and best practices for using Twitter to promote your listings on eBid

What is Twitter?

With only 140 characters per message, Twitter attracts people who want fast updates about their areas of interest. They follow their favourite brands, share others’ content through “retweeting,” and add a hashtag (#) to keywords (e.g. #baseball) to help users search by topic.

How can Twitter help your eBid business?

• Learn what potential customers are talking about by searching Twitter hashtags for the products you sell.
• Encourage your followers to retweet your news about promotions and new listings.
• Build up a great reputation for customer service by responding quickly to customers’ questions.
• Learn from “thought leaders” about latest trends in your areas of interest.

How to get started on Twitter

• Create a Twitter handle (separate from your personal Twitter handle) for your eBid business.
• Invite your customers to follow you on Twitter.
• Engage with people who regularly tweet about topics related to your business.
• Make your posts interesting so that your followers will want to retweet your posts.

Tips for using Twitter

• News and updates. Because of its “real-time” nature, Twitter is a great channel to announce new items, a new promotion, a new post on your blog, or news about the type of products you’re selling.
• Discounts for retweeting. Provide an incentive to get people to retweet your posts. For example: “Check out the new items in our eBid Store. 5% off to the first 10 people who RT this post.”
• Retweet other people’s content. Retweeting raises your profile in the Twitter-sphere.
• Tweet often, but tweet strategically. Twitter has more of a “breaking news” feel. If you have something new to say, tweet it! In fact, you can break up your Facebook posts or the high points of your blog into individual tweets. 3-5 tweets a day is a good start.

What not to do

• Don’t spam your followers with tweet after tweet of your eBid listings.