Holistic Retail Design Reshaping Shopping for the Digital Era by Philipp Teufel;

Holistic Retail Design Reshaping Shopping for the Digital Era by Philipp Teufel; Rainer Zimmermann. Published by Frame Publishers in 2015. Paperback. Holistic Retail Design is setting out a theory on design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. It features those strategies in a number of chapters, and also includes international best practice cases.