London - The Mall, Admiralty Arch - Rotary RP postcard c.1910s

• Postcard

   

• Picture / Image:  The Mall, shewing New Admiralty Arch - real photo type 
• Publisher:  Rotary Photographic Series
• Postally used:  yes
• Stamp:  George V halof d green
• Postmark(s):  Brisxton [date unclear - looks like 1908 but can't be with this stamp so probably about 1910s]
• Sent to:  Mr Brown, 19 High Street, Leamington Spa
• Notes / condition: 

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Image may be low res for illustrative purposes - if you need a higher definition image then please contact me and I may be able to send one. No cards have been trimmed (unless stated).

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NOTE: All postcards are sent in brand new stiffened envelopes which I have bought for the task. These are specially made to protect postcards and you may be able to re-use them. In addition there are other costs to sending so the above charge is not just for the stamp!

I will give a full refund if you are not fully satisfied with the postcard.

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Text from the free encyclopedia WIKIPEDIA may appear below to give a little background information (internal links may not  work) :

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The Mall (/ˈmæl/^[1]) is a road in the City of Westminster, central London, between Buckingham Palace at its western end and Trafalgar Square via Admiralty Arch to the east. Before it terminates at Whitehallit is met by Horse Guards Road and Spring Gardens where the Metropolitan Board of Works and London County Council were once based. It is closed to traffic on Sundays, public holidays and on ceremonial occasions.

The Mall began as a field for playing pall-mall. In the 17th and 18th centuries it was a fashionable promenade, bordered by trees.^[2]

The Mall was envisioned as a ceremonial route in the early 20th century, matching the creation of similar ceremonial routes in other cities such as Berlin, Mexico City, Oslo, Paris, Saint Petersburg, Vienna and Washington, D.C. These routes were intended to be used for major national ceremonies. As part of the development – designed by Aston Webb – a new façade was constructed for Buckingham Palace, and the Victoria Memorial was erected.

The Queen Victoria Memorial is immediately before the gates of the Palace, whilst Admiralty Arch at the far end leads into Trafalgar Square. The length of The Mall from where it joins Constitution Hill at the Victoria Memorial end to Admiralty Arch is exactly 0.5 nautical miles (0.93 km; 0.58 mi). St. James's Park is on the south side of The Mall, opposite Green Park and St James's Palace, on the north side. Running off The Mall at its eastern end is Horse Guards Parade, where the Trooping the Colour ceremony is held.

The surface of The Mall is coloured red to give the effect of a giant red carpet leading up to Buckingham Palace. This colour was obtained using synthetic iron oxide pigment from Deanshanger Oxide Works (Deanox),^{[3][better source needed]} which was created using the Deanox Process devised by chemist Ernest Lovell. It was David Eccles' decision, as Minister of Works from 1951 to 1954, to make The Mall red.

On VE Day (8 May 1945), the Palace was the centre of British celebrations, with the King, Queen and Princess Elizabeth (the future queen) and Princess Margaret appearing on the balcony, with the Palace's blacked-out windows behind them, to the cheers from a vast crowd on The Mall.^[4]

During state visits, the monarch and the visiting head of state are escorted in a state carriage up The Mall and the street is decorated with Union Flags and the flags of the visiting head of state's country. During the Golden Jubilee celebrations of Queen Elizabeth II in 2002, over one million people packed The Mall to watch the public displays and the appearance of the Royal Family on the palace balcony. These scenes were repeated in 2011 for the wedding of Prince William and Catherine Middleton, and again in 2012 for the Queen's Diamond Jubilee, and the Jubilee concert.^[5]

Scheduled buses are not allowed to use the Mall and go past Buckingham Palace except by permission of the monarch. This has only happened twice in history; in 1927 and in 1950.^[6]