Experiential Marketing - Consumer Behavior, Customer Experience and The 7Es by W
- Condition : New
- Dispatch : 2 Days
- Brand : Taylor Francis
- ID# : 230262552
- Barcode : 9783826072833
- Start : Wed 28 May 2025 03:53:10 (+08)
- Close : Run Until Sold
- Remain : Run Until Sold
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Seller's Description
Experiential Marketing - Consumer Behavior, Customer Experience and The 7Es by Wided University Of Lyon Batat. Published by Taylor Francis in 2019. Paperback. This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
Listing Information
| Listing Type | Gallery Listing |
| Listing ID# | 230262552 |
| Start Time | Wed 28 May 2025 03:53:10 (+08) |
| Close Time | Run Until Sold |
| Starting Bid | Fixed Price (no bidding) |
| Item Condition | New |
| Bids | 0 |
| Views | 1 |
| Dispatch Time | 2 Days |
| Quantity | 2 |
| Location | Belgium |
| Auto Extend | No |
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