John Deere Moline Ill Vintage 1897 - 50th Year Anniversary Advertising Poster

This listing is for John Deere Moline Ill Vintage 50th Year Anniversary Advertising Poster.  

This is a replica poster from the John Deere 1847-1897 50th Year Anniversary Advertising line. It measures approximately 17.25" wide x 25.25" tall and is reprinted (1990) on hard paper stock. Ships rolled. Great John Deere memorabilia for your collection.

Deere & Company, doing business as John Deere (/ˈdʒɒnˈdɪər/), is an American corporation that manufactures agricultural machinery, heavy equipment, forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment and lawn care equipment. It also provides financial services and other related activities. Deere & Company is listed on the New York Stock Exchange under the symbol DE. The company's slogan is "Nothing Runs Like a Deere", and its logo is a leaping deer with the words "John Deere". It has used various logos incorporating a leaping deer for over 155 years. It is headquartered in Moline, Illinois. It ranked No. 84 in the 2022 Fortune 500 list of the largest United States corporations. Its tractor series include D series, E series, Specialty Tractors, Super Heavy Duty Tractors, and JDLink. 

Deere & Company began when John Deere, born in Rutland, Vermont, United States, on February 7, 1804, moved to Grand Detour, Illinois, in 1836, to escape bankruptcy in Vermont. Already an established blacksmith, Deere opened a 1,378-square-foot (128 m2) shop in Grand Detour in 1837, which allowed him to serve as a general repairman in the village, as well as a manufacturer of tools such as pitchforks and shovels. Tools were just a start; the item that set him apart was the self-scouring steel plow, which was pioneered in 1837 when John Deere fashioned a Scottish steel saw blade into a plow. Prior to Deere's steel plow, most farmers used iron or wooden plows to which the rich Midwestern soil stuck, so they had to be cleaned frequently. Deere created a highly polished steel surface that allowed the soil to slide easily. This tool addressed the difficulty of tilling the Prairie State's soil and greatly aided migration into the American Great Plains in the 19th and early 20th centuries. The traditional way of doing business was to make the product as, and when, it was ordered. This style was very slow. As Deere realized that this was not going to be a viable business model, he increased the rate of production by manufacturing plows before putting them up for sale; this allowed customers to not only see what they were buying beforehand but also allowed his customers to purchase his products straight away. Word of his products began to spread quickly.

In early 1843, Deere entered a business partnership with Leonard Andrus and purchased land for the construction of a new, two-story factory along the Rock River in Illinois. It used water power to operate machineries. This factory, named the "L. Andrus Plough Manufacturer", produced about 100 plows in 1842, and around 400 plows during the next year. Deere's partnership with Andrus ended in 1848, and Deere relocated to Moline, Illinois, to have access to the railroad and the Mississippi River. There, Deere formed a partnership with Robert Tate and built a 1,440-square-foot (134 m2) factory the same year. John Gould was later brought in to manage the accounts. Production rose quickly, and by 1849, the Deere, Tate & Gould Company was producing over 200 plows a month. A two-story addition to the plant was built, allowing further production. Deere bought out Tate and Gould's interests in the company in 1853, and was joined in the business by his son Charles Deere. At that time, the company was manufacturing a variety of farm equipment products in addition to plows, including wagons, corn planters, and cultivators. In 1857, the company's production totals reached almost 1,120 implements per month. In 1858, a nationwide financial recession took a toll on the company. During this period, the company announced its work on a steam engine that will pull its plow but the product did not materialize. To prevent bankruptcy, the company was reorganized and Deere turned over his interests in the business to his son-in-law, Christopher Webber, and his son, Charles Deere, who would take on most of his father's managerial roles. John Deere served as president of the company until his retirement in April 1886, but died one month later in May 1886 in Moline, Illinois. The company was reorganized again in 1868 when it was incorporated as Deere & Company. While the company's original stockholders were Charles Deere, Stephen Velie, George Vinton, and John Deere, Charles effectively ran the company. In 1869, Charles began to introduce marketing centers and independent retail dealers to advance the company's sales nationwide. This same year, Deere & Company won "Best and Greatest Display of Plows in Variety" at the 17th Annual Illinois State Fair, for which it won $10 and a silver medal. The core focus remained on the agricultural implements, but John Deere also made a few bicycles in the 1890s.

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