If the pronouncement of UK publisher J Salmon is anything to go by it's likely to have been a long time ago.
The family-owned firm, which has been publishing postcards and calendars since 1880, will close this December.
The reason? It says instead of penning a card, people are putting photos up on Facebook or Instagram or using WhatsApp to show friends and family at home just how much fun they're having.

http://www.bbc.co.uk/news/business-41384182