I started out as jeweleffects because I just sold hand crafted jewelry items. Things progressed from there on and my repertoire expanded and diversified over time. After about 8 years the name jeweleffects was not really relevant any more to what I had expanded to. The next year or so I contemplated different names but couldn't quite commit myself and then last week I came up with 8 possible names - 7 were already in use and the 8th is the result you see today. I hope this new name will be lucky for me.