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  • Product Variations and Attributes into eBid and Google Shopping



    How to Incorporate Product Variations and Attributes into eBid and Google Shopping


    As a seller, you always strive to make your products stand out from the other products on the market. When we think of the world of e-commerce, gaining visibility is absolutely essential. With a new eBid feature recently released, your products not only gain prominence but so much more.

    We were having frequent queries on how an item could be listed for sale when it has apparent variations like different colors or sizes. Let’s read on to learn how you can add the product attributes and variations to your product listings which then shows up on both on eBid and Google shopping.

    Product Attributes


    Feature: One of our new features is “Product Attributes” which are facts defining your product. They help to identify the exact product you are going to list on eBid. Its primary purpose is to ensure that potential buyers can seek out the perfect product they are willing to buy.

    Product Attributes make the sorting and filtering amongst millions of products much more accessible with only one click. A customer can see the product attributes on the listing details page. They can click and select the exact product they like from the entire product listing.

    Usage: When listing an item for sale you will see the attribute dropdown options in Section One under 'product attributes' if applicable. Click on the product attributes heading and select the ones applicable from the drop-down menu when listing an item. Take care only to choose the relevant attributes.


    Example: Let’s say you are selling a T-shirt in three different colors, select colors as the attribute. If the T-shirt is available in various sizes like small, medium and large, size will be another attribute. The three colors and sizes are called terms of the product attributes. Once you do this, the number of products shows up as more than one due to the attributes present. For CDs, you can add a Genre. For Shoes, Size and Color can be added. For Books, Subject and Book Type (Paperback/Hardback) options are available. For External Hard Drives the Capacity attribute can be included.

    Product Variations


    Feature: Product variations are derived based on the attributes and refer to the different choices a customer has when they wish to make a purchase. In simple terms, product variations give some alternatives to the customers from which they make informed decisions.

    Usage: At the time of listing the product on eBid, go to product attributes, and select the relevant ones. Once this is done, choose the product variations from the drop-down menu and add them to the product profile.

    Example: In the T-shirt example above, variation will be the specific choice which a particular customer may apply while purchasing. It is also the combination of those attribute terms making up the customer choice. So, if a customer wants a medium size T-shirt in white color, this product will show up as available if it has been entered correctly in the product listing. Another customer may want a small T-shirt in red color, which will be another variation and will show up if it is available in the product listing.

    Benefits of Product Attributes and Variations





    eBid is an approved marketplace partner of Google Shopping. Once you list your product on eBid, it gets uploaded to Google shopping within minutes, provided the terms and conditions for the Google listing are satisfied and you are a Seller+ member. Make sure that complete product attribute and variation information is present for the product to show up correctly in eBid database and on Google Shopping searches. With relevant and up-to-date information on all product attributes, online shoppers can easily find you in the Google Shopping searches.

    In Google shopping and eBid - these product variations and attributes help create multiple product models which a potential customer may choose to buy. If product variations and attributes are not used in e-commerce, it can result in a one-size-fits-all approach, which is not possible. Each customer has their own choice and preferences in purchasing a product. Like manufacturers make products with different attributes, a customer also wants differentiations in product variations.

    Tap into the power of Google shopping with your eBid Listing today.

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