Let's get more involved in figuring out these stats. Reading through the forums there are a lot of unanswered "why's" maybe it's something we might be missing and if we happen to stumble upon what "it" may be by chatting about it here in the forums I say let's explore.
Just as an example (right or wrong) when visitors are going to the help page are they being directed to where they want to or should go? Do the FAQ pages actually direct to the forums? Are visitors pleased and comfortable with navigating the site?