@Policequilts.
I started selling on obay in 2012 and at the time (in the UK) listing fees were on a sliding scale according to the Start Price (lots more auctions back then) or the BIN price +10% FVF. Even today with no listing fees and 10% FVF that makes ebids' 5p + 5% for Platinum Listings a bargain to me.
@Borders Bargains.
I agree the Free Plan doesn't make much sense these days and IMO should go.
Replacing it with the Silver Plan, with something akin to Platinum Listings as the basic selling level, with the existing 5p Listing Fee + 5% FVF for Integrated Checkout and photos (they already have up to 15).
That gives the Gold Plan some reduction in FVF in return for the recurring fee and
a further reduction, for the Platinum Plan.
But I can see some sellers who have paid £140, might object to having something they paid for, taken away. (Having sold it as a package, is it even possible to change what was sold?)
(Unless it was changed in the recent account changes, there is a way of up-grading to Platinum at half-price at any time. By upgrading from Silver to the Gold Plan for 1 month, re-opened the half-price offer?).