well said delta.
op this is a common complaint of newbies fresh for feebay. You have to work at it over here to promote your store if you have in truble then ask the fourm for help there are many ideas/way to promote yourself here.
TV add has been banded about before just think of it this way will it bring in more buyers/seller????
can you remember the last time you took notice of an ad?? the only one's you remember are the one's that drive you mad.
also when is the last time that you saw a web address advertise on tv and rushed off to put it in to you internet explorer??? I don't think i have ever done this and don't think many others do ether.
TV ads are a waste of time and money for little return why do you think even feebay stop doing them in the uk????
Promote yourself put your back in to running you own store rather then have everything handed to you break free from the pattern feebay has put you in.
In short get off you ass and do something your self